Basic technological expertise will aid in the optimization of your site for search engines and the development of credibility with developers.
Now that you've created great content based on thorough keyword research, make sure it's readable not only by people but also by search engines!
You don't need a comprehensive technical understanding of these notions to communicate intelligently with developers, but it is necessary to understand what these technological assets accomplish. It's crucial to speak your developers' language because you'll almost certainly require them to carry out some of your optimizations. If they don't comprehend or appreciate the relevance of your request, they're unlikely to prioritize it. When you build trust and credibility with your developers, you may start to cut through the red tape that often prevents important work from getting done.
avoiding the problems in the first place. It will cost you time and money if you do not.
Beyond cross-team collaboration, knowing technical SEO optimization is critical if you want to make sure your web pages are structured for both people and crawlers. To that goal, this chapter has been broken into three sections:
If SEO is the process of improving a website for search, SEOs must have at least a rudimentary comprehension of what they're optimizing!
The website's journey is outlined here, from domain name acquisition to a fully displayed state in a browser. The key rendering route, which is the process of a browser translating a website's code into a visible page, is an important part of the website's trip.
Understanding this about websites is critical for SEOs for several reasons:
Assume that the time it takes for a website to load equals the time it takes for you to go to work. You get ready at home, grab your belongings for the office, and then drive the shortest route from home to work. It wouldn't make sense to wear only one of your shoes to work, drive a longer route, drop your belongings off at the workplace, and then return home to grab your other shoe, would it? That's what inefficient websites do, in a sense.
This chapter will show you how to determine where your website is inefficient, what you can do to streamline it, and the benefits that streamlining can have on your rankings and user experience.
A website must first be put up before it can be visited!
The domain name has been acquired. A domain name registrar, such as GoDaddy or HostGator, sells domain names like moz.com. These registrars are just companies that handle domain name reservations.
The IP address is linked to the domain name. Without the support of domain name servers, the Internet doesn't recognize names like "SEOTOOLS.TEL" as website addresses (DNS). An Internet protocol (IP) address (for example, 127.0.0.1) is used on the Internet, but we wish to utilize it because they're easy to remember, names like SEOTOOLS.TEL is popular. To link those human-readable names to machine-readable numbers, we'll need to employ a DNS.
How a website is sent from the server to the browser
The domain is requested by the user. People can request a website by typing the domain name straight into their browser or by clicking on a link to the website now that the name has been connected to an IP address via DNS.
Requests are made by the browser. When a browser receives a request for a web page, it sends a DNS lookup request to convert the domain name to its IP address. The browser then sends a request to the server for the HTML, CSS, and JavaScript code used to build your web page.
The server sends the requested resources. When the server gets a website request, it delivers the website files to the searcher's browser to assemble.
The web page is put together by the browser. The browser has now gotten the resources from the server, but it must still put everything together and generate the web page so that the user can view it. The browser creates a Document Object Model as it parses and organizes all of the web page's resources (DOM). When you right-click and select "inspect element" on a web page in Chrome, you'll see the DOM (learn how to inspect elements in other browsers).
Final requests are made by the browser. The browser will only display a web page once all of the page's essential code has been downloaded, processed, and run, thus if the browser needs any further code to display your website, it will make a separate request to your server at this time.
In the browser, the website appears. Whew! After then, your website has been converted from code to what you view in your browser (rendered).